Designing Flow: Branding for JeetKundAi, Part 2
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Jeetkund.ai, named in homage to Bruce Lee’s Jeet Kune Do, is a training program that imparts the art of seamless collaboration with AI.
Aimed at helping individuals and organizations to work efficiently with AI tools, it embodies the principle of mastery through adaptability and flow. The visual representation of this concept required a design that conveys effortlessness and a higher level of extraordinary achievement.
To capture the essence of mastery in Jeetkund.ai, I infused the visuals with the dynamism of fluid structures and the complexity of interconnected networks. The use of saturated colors in the design conveys a sense of confidence and passion, highlighting the transformative power of mastering AI tools.
My fascination with the visual tension of rabid animals has little to do with the grim realities of the disease and everything to do with the raw, unbridled energy they represent. As an artist, I’m drawn not to the shock value but to the portrayal of emotions that defy simple description. It’s similar to the conundrum of explaining the essence of the color red—its feeling is known, not through definition, but through experience and association.
Great art, be it visual or musical, has the profound power to articulate the ineffable aspects of our emotions, to envelop us in the shared beauty of human experience.
Stand in front of a Caravaggio and tell me you don’t feel, even slightly, as if in the presence of GOD.
His art has long been fused into the core of my artistic identity, though I frustratingly can’t recall the first moment his paintings struck me.
If I were to console my sentiment-obsessed mind, I’d say his works could have always been there, like a floating, ever-present buffet of artistic mastery for little Lauren to eventually appreciate. It wasn’t until growing older and becoming acquainted with the depths of heartbreak and the peaks of love, that I fully grasped the rebellious narratives and evocative chiaroscuro that marked his pieces.
Stand in front of a Caravaggio and tell me you don’t feel, even slightly, as if in the presence of GOD.
His art has long been fused into the core of my artistic identity, though I frustratingly can’t recall the first moment his paintings struck me.
If I were to console my sentiment-obsessed mind, I’d say his works could have always been there, like a floating, ever-present buffet of artistic mastery for little Lauren to eventually appreciate. It wasn’t until growing older and becoming acquainted with the depths of heartbreak and the peaks of love, that I fully grasped the rebellious narratives and evocative chiaroscuro that marked his pieces.
