Designing Flow: Branding for JeetKundAi, Part 3

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Jeetkund.ai, named in homage to Bruce Lee’s Jeet Kune Do, is a training program that imparts the art of seamless collaboration with AI.

Aimed at helping individuals and organizations to work efficiently with AI tools, it embodies the principle of mastery through adaptability and flow. The visual representation of this concept required a design that conveys effortlessness and a higher level of extraordinary achievement.

To capture the essence of mastery in Jeetkund.ai, I decided to explore the use of graphical moutainous motifs that could be used as backplates for infographics. The variations of mountainscapes which take on almost digital appearances at times conveys a sense of accomplishment and journey, highlighting the transformative power of mastering AI tools.

"Rabid Dogs in Space 04" Created using Midjourney v2
"Rabid Dogs in Space 04" Created using Midjourney v2
"Rabid Dogs in Space 05" Created using Midjourney v2
"Rabid Dogs in Space 05" Created using Midjourney v2