Gentle Circuitry and The Soft Essence of Tech – Branding Prime Deviation Part 1

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Prime Deviation is a vertically integrated startup exploring human intelligence technology at the intersection of education and employment.

The brand hopes to help people  achieve a harmonious blend of human and AI intelligence in their workflows and especially in education and how they approach employment.

 

For this exercise, we decided to play with more child-like robots and expressions such as wonder. Cinematically we wanted to explore a combination of distopian palettes with Pixar’s “Wall-e” to infuse both realistic and hopeful notes in the visual identity.