Gentle Circuitry and The Soft Essence of Tech – Branding Prime Deviation Part 2



Drawing inspiration from the iconic femininity and machine aesthetic in Chris Cunningham’s work for Bjork’s “All is Full of Love,” I set out to create visuals for “Prime Deviation.”

We wanted to infuse natural elements into the AI concept, blending the technological with the organic, echoing the growth and learning aspects of AI.

The resulting images are a mix of serene, childlike robots and botanical motifs, setting a foundational voice and vision for the brand that’s both futuristic and grounded in the beauty of nature.

"Rabid Dogs in Space 04" Created using Midjourney v2